The Rise of Voice Search


The prominent development impacting the digital marketing world today is the extensive adoption of voice search technology. Voice Search is changing the way search marketing professionals optimize websites to rank for targeted keywords and queries.

It is estimated that in 2020, 50% of all searches were voice searches, opening up new marketing avenues for digital marketers. There’s an extensive list of things you can do to optimize your site for voice search and the most significant of them is to use long tail keywords like “most expensive women’s clothing brand” instead of shorter keywords like “clothing brand.”

Clothing brand: Undefined primary keyword and does not focus on a specific audience.

Most expensive women’s clothing brand: Defined Keyword and caters to a particular audience.



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