Google has confirmed the rollout of its helpful content algorithm update, starting on August 25 and taking about two weeks to complete.
The update prioritizes people-first content over content written for search engines, aiming to improve user experience and content quality.
Here are seven essential points to understand about creating people-first content based on Google’s guidance:
1. Stick to Your Expertise: Avoid straying too far from your main topic. Creating content unrelated to your niche might not resonate with your existing audience.
2. Demonstrate Experience: Write about what you’ve personally experienced. Content gains value when backed by firsthand knowledge, rather than summarizing others’ opinions.
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3. Niche Focus: Websites should revolve around a single topic to offer clarity and value. Avoid mixing multiple topics on one site.
4. Answer Searchers’ Questions: Helpful content teaches or assists users in solving problems. Avoid producing content solely for the sake of word count or SEO strategy.
5. Enhance Reader Experience: Consider the overall experience of consuming your content. Visual aids, like photos and videos, can greatly enhance the user journey.
6. Avoid Unverified Claims: Refrain from making unsupported claims. Clearly distinguish between factual information and unconfirmed details.
7. Follow Google’s Guidelines: Apply the principles learned from previous core updates and product review updates to the helpful content update.
The update will take two weeks to roll out and will initially impact English searches globally, with other languages to follow.
Google plans to refine its approach to identifying unhelpful content through future updates.
It’s advisable to wait until the update fully deploys before assessing its impact on your content. By aligning with Google’s user-centric approach, you can improve your content’s visibility and relevance.